![]() Google expects the transition to a first-price auction to be completed later this year. Social Networking in Africa Social Networks, Social Media, Google Adsense, Non Profit. ![]() “We believe this will help grow advertiser spending confidence in digital advertising and an increase in spending confidence over time will benefit publishers (that’s you),” Wong wrote. This will help advertisers by simplifying how they buy online ads and make it easier for them to buy ad space sold on AdSense, Google says.īy streamlining the auction model across AdSense, Ad Manager and AdMob, Google explains that it is aligning its process with other ad-selling platforms in the display advertising ecosystem. In the coming months, AdSense will move to a first-price auction. In a first-price auction, the final price reflects the winning bid. Over time, many ad selling platforms in the display advertising ecosystem, including Google Ad Manager and Google AdMob, switched their auction to first-price. Live sites using Google Adsense Websites currently using Google Adsense. ![]() ![]() List Updated 30th October 2022 2 days ago Download Full Lead List Create a Free Account to see more results. In the early days of online display advertising, ad space was sold to advertisers in a second-price auction, where the final price paid by the winner was determined by the amount of the second-highest bid. Download a list of all 44,252 Google Adsense Customers in South Africa Download Full Lead List Create a Free Account to see more results. Wong added: “We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works.” ![]()
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